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MORE AMERICANS DRINKING SPECIALTY COFFEE – C&CI Mag

“Coffee is America’s most beloved beverage – and for good reason,” said Bill Murray, NCA President and CEO (shown here). “New consumer values have changed the game for coffee. But the industry is adapting – and thriving – by embracing innovation and transparency.” From sustainability to wellness, these realigned priorities mean that consumers are paying more attention to what’s in their cup than ever before.

Source: MORE AMERICANS DRINKING SPECIALTY COFFEE – C&CI Mag